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i don't know if any of you watch fox's new break-out smash 'the o.c.' as much as i do. but i'm guessing that the answer is probably 'no' because i tivo it every week and watch it, commercial free, in repetition all day saturday. then, on wednesday night, i host an 'o.c. tivo' party at 9pm where my friends and i get to act out all the parts. sure, most of those friends are imaginary, but at least they let me play summer, the show's sexy and superficial, but maybe-with-a-good-heart 'miss popular.' anyway, so here's where i'm going with this. one of the shows main characters, seth cohen, is a total insounder. his favorite band is death cab and whenever he comes on screen they roll the belle & sebastian track.
noticing this, i quickly got the insound staff together and said, 'do you realize what's gonna happen? seth is gonna totally turn ryan into a fugazi fan. and then kids everywhere will be clamoring for indie rock and they will all flock to insound so we must make sure that we have enough records for them. go. buy more records for the o.c. kids. go. now. dammit.' i called this the 'o.c. effect' and i was certain that it would make me filthy rich. suffice it to say, those damn kids never converted. and now we're sitting on lots of overstocks. we simply bought too many records and now we need to sell then dirt cheap to you. yeah. we messed up. damn you seth cohen. damn you ryan atwood. damn you marissa cooper. damn you all.
- insound newsletter, january 15, 2004
posted January 16, 2004 in crap, music, print.