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Rob Shepardson, of SS+K, is skeptical of such campaigns, meant to create awareness for a product, and calls the Aflac duck spots “fart advertising.” Awareness is only “the first step of success,” he says. “I still don’t know what Aflac is.”
- ken auletta, "THE NEW PITCH: Do ads still work?" new yorker march 28, 2005
posted March 21, 2005 in print. 2001