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Talk soon turned to that other lodestar, celebrities. "We have a huge movie industry in India," said Payal Kohli, who edits the Cosmo edition there. "Any star we pick up from Bollywood just sells. But they're the fussiest people. To tell them we are shooting the bang-on cover when they know their profile is better—it's a nightmare." Felicetti said Italian magazines typically sell better when they put models on the cover. Cosmo Italy, she added, uses upbeat cover treatments to distinguish itself from its competitors, which tend to favor moody imagery. "In Italy, all the models look like they have painful periods and migraines."
- Jeff Bercovici, "Memo Pad: Planet Cosmo ... Fire, Dance With Me ... TV on the Radio ..." wwd June 8, 2004
posted June 08, 2004 in print. 2000