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one major theme, though not the only one, is that today's youth, influenced by video games and other emerging interactive media forms, are acquiring a fundamentally different attitude towards media. media is, for them, not something to be consumed, but also to be created. this has broad consequences for how we design media, how the young are taught in schools, and how mass media markets will need to adjust.
- cms.930/21f.034: media, education, and the marketplace, fall 2001
posted October 15, 2003 in print. 200520022001